PRIMASARI, N.; ASTUTI, W. T.; ARIF, N. F. The Influence of Word of Mouth, Packaging, Price Perception, and Product Quality on the Purchasing Decision of Bolu Kelapa Gumregah. Multidiscience : Journal of Multidisciplinary Science, [S. l.], v. 2, n. 2, p. 371–383, 2025. DOI: 10.59631/multidiscience.v2i2.384. Disponível em: https://journals.stratapersada.com/index.php/multidiscience/article/view/384. Acesso em: 24 jul. 2026.