CHANDRA, E. A.; EFFENDI, M. I.; ASTUTI, W. T. Brand Awareness as a Mediator of the Influence of Endorsement Marketing and Product Scarcity Appeal on Impulse Buying: A Study on Mykonos Perfume Products. Multidiscience : Journal of Multidisciplinary Science, [S. l.], v. 3, n. 1, p. 9–21, 2026. DOI: 10.59631/multidiscience.v3i1.465. Disponível em: https://journals.stratapersada.com/index.php/multidiscience/article/view/465. Acesso em: 15 jun. 2026.