FAKHRUDDIN, H. R.; WISNALMAWATI, W.; RELIGIA, Y. From Personalization to Purchase: The Role of Consumer Trust in Linking Perceived Personalization and Purchase Intention among Generation Z in Social Commerce. Strata Social and Humanities Studies, [S. l.], v. 4, n. 1, p. 10–22, 2026. DOI: 10.59631/sshs.v4i1.493. Disponível em: https://journals.stratapersada.com/index.php/sshs/article/view/493. Acesso em: 20 jun. 2026.