Fakhruddin, H. R., W. Wisnalmawati, and Y. Religia. “From Personalization to Purchase: The Role of Consumer Trust in Linking Perceived Personalization and Purchase Intention Among Generation Z in Social Commerce”. Strata Social and Humanities Studies, vol. 4, no. 1, Apr. 2026, pp. 10-22, doi:10.59631/sshs.v4i1.493.