Ferdianto R, Nurcahyo SA, Wahyuni ERN, Aisyah S. TikTok Made Me Buy It: Analyzing the Influence of Content Marketing and Engagement on Generation Z’s Purchase Intention. SSHS [Internet]. 2024 Oct. 31 [cited 2026 Apr. 18];2(2):103-12. Available from: https://journals.stratapersada.com/index.php/sshs/article/view/258