The Role of Da'wah Influencers in Enhancing Religious and Social Literacy Among the Young Muslim Generation: A Literature Review

Abstract

This study examines the role of da’wah influencers in enhancing religious and social literacy among the young Muslim generation through a systematic literature review approach. The rapid expansion of digital media has transformed patterns of religious learning and reconfigured religious authority, positioning da’wah influencers as prominent actors within the digital public sphere. Drawing on peer-reviewed publications related to digital da’wah, influencer communication, and youth media behavior, this study employs thematic analysis to synthesize empirical findings on influencer strategies, message framing, and their impact on youth literacy. The findings indicate that da’wah influencers significantly contribute to strengthening religious literacy—particularly in areas of faith, worship, and morality—while simultaneously promoting social literacy through digital ethics awareness, civic engagement, and community building. Their creative, interactive, and youth-oriented communication styles enable flexible and adaptive religious learning aligned with contemporary media culture. However, challenges such as disparities in scholarly authority, algorithmic pressures, and content commodification may affect the credibility and depth of digital da’wah. The study highlights the importance of reinforcing scholarly competence, digital literacy, and institutional collaboration to ensure a sustainable and responsible model of digital da’wah that supports youth development and broader social empowerment.