Perceived Benefit as a Mediating Influence of Consumer Trust on Intention to Use Financing at BMT Tumang Cepogo

Abstract

This study examines the mediating role of perceived benefit in the relationship between consumer trust and intention to use financing at BMT Tumang Cepogo, Boyolali, within the framework of the Extended Valence Framework (EVF). Using a quantitative explanatory design, data were collected from 150 customers selected through simple random sampling from a population of approximately 1,000 active members. Data were analyzed using Structural Equation Modeling (SEM) with SmartPLS. The results indicate that consumer trust has a positive and significant effect on both perceived benefit and intention to use financing. Perceived benefit also significantly influences financing intention and partially mediates the relationship between trust and intention. These findings suggest that trust not only directly enhances customers’ intention to use Islamic financing but also indirectly strengthens it through increased perceptions of economic, functional, and spiritual benefits. The model demonstrates strong predictive relevance (Q² = 0.5973), confirming its robustness. The study contributes theoretically by extending EVF into a Sharia-based microfinance context and practically by emphasizing the importance of trust-building and effective benefit communication strategies to promote sustainable financing adoption.